Archive for March, 2010

If you think designing a set of promotional products is as simple as putting your logo on any random item, you might want to reconsider your marketing strategy if that’s the case. Regardless of whether you’re distributing your promotional products more subtly or at large events, the items displaying your logo need to be practical. But, while giving away tote bags at a large fun run in your community might not be financially practical, you and your target audience can meet half way: The promotional product should be financially practical for your company, while, at the same time, it should be of use to your audience. In some cases, this isn’t difficult to figure out: Promotional water bottles at a fun run and personalized pens and notepads at a networking event all sound like sound – if not somewhat overused – marketing strategies. But, it’s better to be sound but overused than to give out a promotional product your audience simply doesn’t need.

If you’re going the practical route, aonepromos.com offers a wide range of promotional product vendors and a wide price range of items to match that can display your logo. If price is a serious issue and needs to be budgeted carefully, items on the low end of the scale that can display your logo include pens, notebooks, office accessories, keychains, and stress balls. Once you’ve found promotional products that fit in your price range, think of the audience they might target. All of these listed, for example, would be ideal at many networking and job fair events to give to those in attendance. If you want to kick it up a notch and appeal to a larger pool, water bottles, cups, and small bags will appear to most in attendance at a trade show, fun run, or other community event.

But, on the flip side, do you want to distribute items that the consumers immediately throw out? While you want your brand to reach your target, the item needs to be practical. Although small items often have practicality at events like job and networking fairs, larger items are more appropriate when you’re using a promotional product as a gift. Larger imprinted promotional products range from duffel and tote bags to stainless travel mugs and faux leather portfolios. Particularly as gifts to coworkers and business partners, consider the usefulness of the promotional products displaying your logo.

Increasing brand awareness is one of the most important aspects that a business must address. Business owners often struggle with the question of how to get their name out into the public eye without spending a large amount of money.

There are actually many ways to get your company name recognized by consumers, but one of the best ways is through the use of promotional products, such as promotional pens. Something as simple as a small promotional pen can help a business in several ways, including:

- the recipients of your promotional pens will be reminded of your company each time they use it. This means that the next time they have a need for what your company sells, you will be the first to come to mind.

- the recipients of your promotional pens will have your company’s contact information easily available whenever they need it.

- those who use your promotional pens will be exposed to your company’s name and logo. This is very important, because they must become familiar with your company before they buy from you.

Just imagine: if your recipient is a professional who has customers filling out forms when they come to his office, each of his customers is a potential new customer for you when they use your pen. This is how promotional products work to get your company name out there. The good thing is, promotional pens are not that expensive, but they do give great marketing value to your company or your product.

At aonepromos.com we can here you with your promotional products requirements. Our promotional staff is highly experienced and will provide you with the dedicated professional service you would expect from a major corporation.